One of the massive online markets is eBay with 183 million active users around the world. Any business or merchants can sell items of any size to anywhere in the world.
The more rewarding it is, the more competitive it is to the sellers. There are a number of factors that decide a particular item to place high and low.
One of the factors is feedback. That’s why sellers prefer to buy an aged eBay account with feedback.
So how eBay decides to show one item and another item to not for a search term? Let us see about that in this blog.
- What is the best match algorithm?
- Factors for best match position
- How can sellers rank items high with best match?
What Is The Best Match Algorithm?
The Cassini algorithm used in eBay to match up an item for a particular search term on the result page.
It was programmed to list items which are most relevant to buyer search intent. Well the main function of the algorithm is to rank particular items high and low.
It determines the items to rank based on certain criteria and factors.
Factors For Best Match Position:
- Search term matches to the listing
- Impression and click rate
- Sales and performance of the item
- Price of the item
- Description of the item
- Sellers and eBay feedback score
- Listing completeness
- Sellers policy
These are the main factors that were taken into account while ranking a listing. There is no one exactly know the working secret but this is based on analysis of the items that got ranked on high.
How Can Sellers Rank Items High With Best Match?
By understanding the factors mentioned above, a seller certainly can make a difference in the rank position.
The first and important factor is your title of the listing. First thing is that the algorithm checks whether the search term matches the title or not.
So when making a listing on your old eBay account make sure you give the right title for it. The right title will bring your item to the search page easily.
The only way your customers can see your item is through images. So make sure you take quality pictures with all angles covered.
Upload adequate images with neat and contrast backgrounds to list with aged eBay accounts. It improves your click rate.
The impression of your listing is nothing but how many times your listing appears on the search page for a particular search term.
The right keyword on title and quality images of the product on old eBay account will improve listing impression and click rate.
Maintain Performance Of The Account:
How well an account or seller maintains a sales history and performance is, the higher the ranking will be.
Since it depends on the previous sales performance of the items, sellers have to attain some sales goals with eBay rating, detailed seller rating, customer feedback and review.
Fix The Right Price:
Yes it is one of the factors. If the seller prices an item which is higher than the acceptable maximum retail price, it leads to suspension too.
Which is the correct price? Anything that is less than your competitor price is the correct price in order to increase the sale.
So assign the right price for your item while listing an item in your aged eBay account.
Description Of The Item:
Just like the title, another important matching factor is the description part. The neat and constructive description uses two things.
The first one is to match up the item with the search term. Second thing is to give clear ideas to customers about products.
Whether you are listing on an old eBay account or an aged eBay account make sure you add adequate information about the product on the listing.
Maintain Feedback Score:
It depends on how well an account is over time. The factors to decide the feedback score from eBay is by maintaining low defect rate, low shipment failure rate, low transaction failure rate and customer satisfaction.
Feedback score or review from customers also decides the score, but it is only possible from customers to get by offering customer support, low shipment cost, fast delivery and quality of the product.
But for new sellers it is not that butter approach. Instead of a new account, US sellers can choose an old US eBay account with feedback or an aged US eBay account with feedback.
UK sellers can choose an old UK eBay account with feedback or aged UK eBay sellers account with feedback.
These accounts have already made sales and maintained a healthy feedback score which helps sellers to improve their business from starting itself.
Have an easy return policy for your products. For products that are not time bound, buyers expect more time to return.
The attractive return timing is 30 days. Mention the refund and replacement policy clearly in the policy section.
It avoids the last minute confusion to the buyers so that they won’t leave any negative feedback score.
So draft clear policies on old eBay accounts with feedback or aged eBay accounts with feedback.
Getting higher on the best match position will improve sales and click through rate. As said the listing has to attain those factors to get into the best search result.
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