eBay has long-run roots in its online auctions and manages more than 1.5 billion live listings approximately, and holds more than 20 million eBay sellers account into its platform and 180 million active buyers all over the world.
eBay strictly instructed its sellers to keep its platform cleaner via both in selling and cleaning sense and it groups the merchants by the product type and brand.
The main issue faced by the eBay sellers account here is they are unable to place their listing at its top search and to improve their visibility on external search engines.
If you have an eBay sellers account and are in search to increase your eBay sales and your listing traffic to your eBay store, then this blog is for you.
Let’s discuss the tips to improve the eBay seller’s account visibility and sales.
1) Use Keywords
Users do in a general search for the specific item or product on eBay, and in this manner think of yourself as a normal user searching for your selling item on the internet, based on that fix the keywords to your listing.
Use at least three to five keywords into your ebay store Title, ebay store description, meta tags, image alt tags.
Don’t insert two much of keywords, then it becomes keyword spamming and it comes under the category of ebay policy violations
Use Content Strategy
Don’t curate the ebay store content just as info , instead make it as expertise, gather adequate knowledge about the category you are going to display the items and share well unique content to your ebay buyers.
Make sure that your content is user friendly to your audience and curate the contents based on buyers search and opinions .
This will increase the search engine visibility and improve your brand awareness of your ebay store.
Customize your eBay store’s appearance
You can customise your ebay store on what details that your potential customers see.
Customise your eBay store listings with things like your logo, a navigation bar with your product categories and a link to subscribe to your newsletter.
If you want to highlight limited-time promotions or special products, you can also upload a billboard image and use the featured items feature to showcase certain listings.
Make Use Of eBay Promotion Manager Feature
With eBay’s Promotions Manager, you can create customized coupons and special offers to improve your listings visibility and encourage consumers to spend more in your store.
You can offer your customers a free shipping facility for those who spend more than a certain amount.
Also you can provide your customers with the minimum order-size discounts like best deals, or cut prices on certain categories to help move inventory.
Make Use Of email Marketing
Email marketing features attract potential customers to your store and getting in touch with your potential customers via email, will keep them to not miss the new product offerings even a long time after their first purchase.
Asky your buyers to subscribe to your newsletters after every order ends, this will keep them updated and always be in touch with your ebay sellers account.
You can use eBay’s email design tools, you can create regular newsletters that promote your latest listings.
To attract more subscribers, you can add a sign-up box to your store.
Refresh your RSS feed
Ebay algorithm Cassini always loves to watch on the fresh activity, like new product listings.
If you all time keep your RSS feed as refreshed then it will automatically attracts cassini to get in to your listing
Maintain great seller ratings
With the three most important features eBay give the preferences for its sellers, they are:
- No Of User Feedback,
- Security Center
- Bidding Histories.
eBay User’s Feedback
eBay determines the user standard based on the feedback.
It gives preferences for the sellers who have a large amount of feedback and this calculation is used to fix the eBay sellers rating feedback allowing the previous buyers to comment on their buying experience with the eBay seller.
Comments can range from “great service and quick response time” to “products were of poor quality” and more.
If your eBay product receive Positive Ranking- It increase eBay sellers rating to 1%
If your eBay product receive Negative Ranking- It decrease eBay sellers rating by 1%
If your eBay product receive Neutral Ranking- No change occurs in the eBay sellers rating
eBay security centre feature is nothing but the ebay search algorithm
This feature designed to record the activities of each ebay seller individually
If find any ebay seller doing unwanted activities then it suspends the user to login to its own account.
The Bidding History shows which auction bidder has bid so that everything is public knowledge.
Hope you enjoy the blog
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Now it’s your day to fix your item
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