For a perfect listing the seller has to check four parts. Such as Title, Item specification, Images and Description.
But how you could select a perfect selling format for your listing. Well for that seller has to know the types of selling formats available on eBay and how it works.
Let’s assume sellers have an old eBay account or aged eBay account as it covers major eligibility features on eBay.
Selling Formats On eBay:
In most of the online marketplaces buyers have one one option as they see the product and buy it. But with eBay buyers there are three different buying options.
And also with liberty of selling with different options sellers found themselves with the right customers with the right price for their items.
- Auction Style Listing
- Auction With Direct Buy Option
- Fixed Price Listing
The key to successful sales with your old US eBay account or with an old UK eBay account is to choose the right format for the listing.
To select the perfect format for your listing, sellers have to be familiar with the following things.,
- How Does It Work?
- Duration
- Fees Involved
- Ebay Services
Auction – Style Listing:
With auction style sellers let buyers bid for their product until a certain time and bidders with the highest price buys the product.
In auction style listing sellers put their items and set duration depends on the product listed. Durations available to the sellers are 1, 3, 5, 7 and 10 days. Real estate products can list with 30 days duration.
The listing we put on auction style will appear in one or more categories, on search results.
Fees on auction style include insertion fee, final value fees after sale and also the seller might use advanced listing upgrades and supplemental services.
For instance, if a seller puts items on auction in an aged US eBay account or aged UK eBay account, the seller can promote their listing with a sponsored price.
With auction style listing sellers have access to seller resolution center, feedback review and to unpaid items view.
Auction With Buy Now Option:
Well this format allows sellers to list their item in auction style with the option of letting buyers buy directly.
The duration remains same for auction and price for direct selling can be set upto certain level which does not affect sellers’ profit margin.
Buyers see both options on the same window and buy directly if the price set by the seller meets their budget.
Fixed Price Listing:
Sellers set a price for their product on their old US eBay account or old UK eBay account, so their buyers can buy directly without bidding.
Also sellers are allowed to include the best offer options in which sellers can choose buyers among who choose approaches with best offers.
WIth the but it now price option, sellers were allowed to put single or multiple items to list during any time of listing live and the listing will appear only on the category seller selected.
Even for the fixed price listing sellers are allowed to set a duration for listing appearance for 3,5,7,10 and up to 30 days.
If sellers have the same product on large inventories, it is better to choose ‘Good Til Cancelled’ as it gives more options to the sellers.
Good Til Cancelled:
With this method, listings will automatically get renewed every month until stocks are stockless.
For example, you have an aged US eBay account or aged UK eBay account and with choosing stock limit on site preference, you can automatically repeat the listing every month until you or eBay cancels it.
Also when the items are sold and it meets with the stock limit, the listing will no longer be active for users to buy. But in site preference sellers can make it active or inactive too.
Just as auction style, in fixed price style too seller will have listing fee, final value fee after sale. If sellers have chosen Good Til Cancelled, the fee will be charged every month.
Advanced listings are also available as optional to promote listing with additional fees and seller center, feedback review and resolution center also available.
Choosing Selling Format For Your Product:
Correct and opting for selling format selection will increase the chance of reaching the right customers and sellers can sell for the right price.
Few things as a seller have to check before selecting a selling format for their products.,
- Availability
- Type Of Product
- Time Driven
Availability:
Check your product on eBay and other marketplaces to check the availability of the product. Because based on availability of products sellers need to choose the selling format.
Choose direct selling if the product is commonly available and not a rare product. If products are in demand it is best to choose auction style to get a better price.
Type Of Product:
Whether the product is brand new, used or a rare or collectible type. Depending on the product type, the selling format should be selected.
With products with rare or collectible status it is better to choose auction type to get most of it. So choose the auction type on your eBay stealth account based on the product type.
Time Driven:
Sometimes products are time bound. For example event tickets. It is better to choose direct selling unless you have much time to wait for bidding.
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